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Dubai, U.A.E (11th July 2017) – Terex AWP announces today that, as part of its expansion in the Middle East, Rapid Access has taken delivery of the first units of an order for 334 new generation Genie® boom lifts and scissor lifts.


Rapid Access is part of the world’s third largest powered access rental company Loxam, and it is the leading provider of powered access solutions in the Middle East with a fleet of over 4,000 units in the region.


The new fleet acquisitions include a broad mix of telescopic Genie SX-180, Genie SX-150 and articulating Genie ZX™-135/70 boom lifts, as well as Genie Xtra Capacity™ (XC™) telescopic SX-135 XC™ and SX-125 XC models. Offering working heights from 40.10 m (131 ft) up to an impressive 56.86 m (186 ft), horizontal reaches range from 21.26 m (69 ft 9 in) to 24.38 m (80 ft).


With deliveries ongoing around the G.C.C region, theses state-of-the-art Genie boom lifts are firsts for the Qatar and Kuwait markets where they will serve to support safe work at height in the construction of multiple infrastructure projects. A new airport, a metro network, new oil & gas plants and seven new world cup stadiums count among the many projects scheduled to be completed in the region over the next five years.

Besides the reliability, operational simplicity and performance that Genie machines are known for, these models have advanced technology and new features. “Their extensive range of motion, and the extreme precision and manoeuvrability provided by their Genie Telescoping Jib-Extend™ design and new Genie Mini XChassis™ are among the key features that we were particularly impressed by,” says Michael Maynard, Regional Director, Rapid Access.


In addition to increasing onsite manoeuvrability, the Mini Genie XChassis notably allows for transport on standard low bed trailers which makes transport easier and helps reduce costs,” says Mr. Maynard.


Focusing on productivity, Mr. Maynard continues: “The increased lift capacities and new tri-entry baskets that come with these Genie boom lifts are ideal for the Middle East market.”


James Davis, Country Manager for Rapid Access in Qatar explains: “Given the quantity of hotels and malls that already exist, plus the large number of other projects such as stadiums that are currently being built, we are expecting rental demand for high level boom lifts in the construction and facilities management sector to be strong.” He continues: “To support customers’ requirements, we selected large Genie boom lifts, including the Genie SX-125 XC, SX-135 XC, ZX-135/70, SX-150 and SX-180 models, because they offer working heights of 40m up to 56.8m, a broader working envelope and faster and easier positioning for working in tight spaces with high-precision,” notes Mr. Davis.


The Genie Xtra Capacity™ (XC) models included among the units ordered by Rapid Access are adapted to tasks that demand the ability to lift heavier loads from 300 kg (660 lb) up to 454 kg (1000 lb) in the restricted zone. These models also boast zero-load field calibration. “By continuously checking the weight in the platform, this new feature makes sure the machine stays within the platform load limit and helps to increase overall productivity, improve set-up time as well as significantly reducing travel time and overall costs due to operator faults. This feature is a strong benefit that our customers will be quick to appreciate,” says Mr. Davis.


Other factors that contributed to the Rapid Access team’s purchase decision: “Responsive local support is important, and we are happy to say that we are well served by Gary Cooke and the regions Genie team,” adds Mr. Maynard. “Last but not least, the fact that Genie machines share common components, and are simple to service, are additional advantages when it comes to cost-efficiencies that support our business success in the long term.”


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Photos and captions:


1. Photo_1_Rapid_Genie During the handover of the first Genie units: (L to R) Gary Cooke, Regional Sales Manager, Middle East & Southern Africa Terex Equipment Middle East, and Michael Maynard, Regional Director for Rapid Access in Qatar, Kuwait & Oman.


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2. Photo_2_Rapid_Genie: (L to R) Michael Maynard, Regional Director, Rapid Access Qatar, Kuwait & Oman, Gary Cooke, Regional Sales Manager, Middle East & Southern Africa Terex Equipment Middle East and James Davis, Country Manager for Rapid Access in Qatar.


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3. Photo 3_Genie_Rapid: Among other key features, these new generation Genie models come with a new Genie Mini XChassis feature, Telescopic Jib-Extend and spacious tri-entry baskets as standard. In the picture below is a Genie SX-135 XC boom lift, the first of its kind in the Middle East




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About Rapid Access

Rapid Access is the Middle East's largest provider of powered access solutions that includes access platform hire, equipment sales and IPAF training. Offering the widest selection of powered access equipment in the region, including a complete range of boom lifts, scissor lifts, low level access platforms and both van mounted and truck mounted platforms, we have also complete our fleet with a selection of trailer mounted booms, tracked access and narrow spider machines, to fulfil most of our customers’ access platform requirements.  We also provide a wide range of working at height courses to include accredited IPAF Training, PASMA courses, VELOSI courses and general safe work at height training courses. Our network of locations in the Middle East include Dubai, Abu dhabi, Oman, Qatar, Kuwait, Bahrain, Jeddah, Dammam and Riyadh. More on our company at



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