GENIE APPOINTS M. H. AL MAHROOS TRADING AS FIRST
AUTHORISED SERVICE PROVIDER (ASP) IN U.A.E
Dubai, UAE: June 29th 2017 – Following increased demand for Genie® products and maintenance contracts in the UAE, strengthening the Genie service network in the UAE, Terex Middle East announces that M.H. Al Mahroos Trading Est. (Al Mahroos), its Authorised Genie® Distributor in the UAE is now also appointed as Authorised Service Provider (ASP).
Effective from today, in addition to the sales of Genie products UAE-wide, operating from its facility in the Al Quoz Industrial Area of Dubai, with this new appointment Al Mahroos becomes the first ASP focusing on customers in the Dubai region and Northern Emirates. The company’s new ASP responsibilities will be extended to other regions in the UAE in the months to come.
Strengthening the Genie service network in the UAE, “With its experience in Genie products and the local market, Al Mahroos has precisely the right profile to support Genie customers,” says Sharbel Kordahi, Managing Director of Terex Middle East. He continues: “Bringing more people with the right skills to support owners of Genie fleets in Dubai and the Northern Emirates, Al Mahroos now provides the additional technically skilled hands to respond more rapidly and efficiently, with a level of service tailored to customers’ needs.”
“We are delighted with our new appointment that now enables Genie customers to benefit from the brand’s full service offering,” says Mr. Hassan Al Mahroos, Chairman & CEO, M. H. Al Mahroos Group. He continues: “For many small and medium sized rental companies and contractors in the UAE, this support will notably enable them to increase efficiencies and reduce costs, to rise up to current local market challenges and help them to remain competitive.”
From field support, parts, maintenance and training – to full rental fleet management solutions, as part of the brand’s focus on continuous improvement, “The appointment of Al Mahroos is a big step forward for customers on a day-to-day basis, as well as in the long-term,” says Antony Chalissery, Technical Service Manager Middle East, South Africa & CIS.
Mr. Chalissery continues: “With a state-of-the-art workshop in Dubai, in addition to the skills of its team of local technicians to keep Genie machines up and working, thanks to its local market presence, Al Mahroos now also offers customers in Dubai and the Northern Emirates the opportunity to benefit from our flexible Genie Service Solutions (GSS) programmes to take care of their fleets.”
By helping to make sure machines are serviced at the recommended intervals, “Our GSS programmes include the follow-up of product notices and advisories that the safety and productivity of customers’ fleets rely on. In the longer-term, this notably implies that by keeping their Genie machines maintained in prime condition, they will reap the benefits of the high resale value that Genie products are known for,” notes Mr. Chalissery.
About M. H. Al Mahroos Trading Est.
With over 85 years of experience in the business with the facilities of showrooms, workshops, training and parts centres located in Bahrain, KSA and UAE, Al Mahroos encompasses over 26 unique trades divisions. Backed by a team of over 400 members consisting of engineers and technicians, Al Mahroos is an Authorized Genie Distributor specialised in the sale of Genie mobile access solutions in UAE and Bahrain. Following its recent appointment as an Authorised Genie Service Provider, the company now provides field service, repairs, parts, maintenance and tailored service solutions to support the needs of Genie fleet owners in Dubai and the Northern Emirates. For further about Al Mahroos, visit www.almahroos.com
PHOTO Caption: (from left to right), Antony Chalissery, Technical Service Manager ME, SA and CIS - Sharbel Kordahi, Managing Director Terex Middle East – Hassan Al Mahroos, Chairman & CEO M. H. Al Mahroos Group and Pradeep Manimangalam, Service Manager, M.H. Al Mahroos Group, meet for the signature of the first new Authorized Genie Service Provider contract in the UAE.
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